Liang Long Company: Precision in Custom Mold Design and Manufacturing to Meet Customer Needs

Table 3-14 Introduction to Liang Long Co., Ltd.

   In an era of globalization and rapid technological change, many traditional industries are facing unprecedented challenges. With the rise of the tech industry, policies and resources tend to favor technology over foundational industries. As a traditional mold manufacturer, Liang Long Company finds itself in the vortex of technological innovation while the industry gradually becomes marginalized. However, the company has not been discouraged; in addition to actively seeking opportunities, it relies on over 30 years of accumulated design and manufacturing capabilities to strive for a foothold and advancement in the competitive market.

Target Customers and Market

   Liang Long focuses on mold production, particularly for plastic and rubber molds, offering optimized design and manufacturing services. The product range includes household items, industrial products, and automotive parts. When customers outline their mold specifications based on their needs, the company transforms those requirements into concrete technical specifications, ensuring the molds are compatible with the customers' production equipment. This process may seem straightforward, but it heavily relies on the technical capabilities and experience of the mold company.

   Liang Long targets specific niche markets, catering to customers who prioritize quality over price, and avoids direct competition with large-scale factories. The company primarily focuses on domestic sales, but in recent years, it has begun to expand into international markets and has received orders from European companies, with plans to gradually increase the proportion of exports. In the face of market changes and challenges, the company emphasizes product quality and customization advantages while continuously innovating to achieve new breakthroughs.

Leadership and Management Strategy

   Liang Long’s organizational management places great emphasis on communication. When leaders work alongside experienced craftsmen, they act more as facilitators of customer needs rather than direct supervisors. With a shared technical background, they can easily communicate with the craftsmen, improving overall efficiency. Moreover, the company emphasizes the business philosophy of "seeking change while maintaining stability." It does not pursue rapid expansion but instead focuses on core operations, improving product quality, and meeting diverse customer needs through customized services. Leaders understand that for small and medium-sized factories to survive, they must focus on niche markets, providing refined, professional products that meet customer requirements.

   Although the company is currently small in scale, leaders place great importance on long-term development planning for the future. They adopt a cautious investment strategy to maintain operational stability and hope for steady growth, expanding from mold manufacturing to producing plastic products to align with international market demands.

Key Technologies and Service Models

   Liang Long is a mold design and manufacturing firm with decades of history, whose main advantage lies in providing integrated operations for grinding, CNC machining, electrical discharge machining, mold assembly, and finishing. The company has strong in-house production capabilities, allowing it to handle everything from drawing design to mold production independently. This not only enhances competitiveness but also maintains higher profit margins without the need for outsourcing.

   One of the company's key service models is to offer highly customized products and services that meet the quality demands of discerning customers with precision and uniqueness. Additionally, as many finished product companies have dissolved their internal mold departments, this has created more business opportunities for the company. Liang Long does not prioritize short-term profits; instead, it focuses on quality and stable delivery times, working hard to establish long-term trust-based relationships with customers and providing more efficient collaboration models.

R&D Innovation

   In an environment of continuous technological advancement, Liang Long understands that innovation is the driving force behind the sustainable development of a business. Although the current technology primarily relies on years of accumulated manual and process experience, the company actively seeks technological breakthroughs to adapt to the ever-changing market demands, such as the application of 3D printing technology.

   Given the wide range of applications for molds, the company's leaders recognize that relying solely on existing technologies will not satisfy future market needs. Therefore, they must increase investment in research and development to create products that meet modern industrial standards. Liang Long places great importance on process stability and quality; in addition to investing in advanced machinery and equipment, it also emphasizes enhancing the technical skills of its craftsmen, believing that technical expertise is key to achieving high precision and consistency in its products.

Brand Strategy

Liang Long primarily operates on a B2B model. While it does not emphasize brand promotion, it places great importance on the company’s image and reputation, believing that the core of goodwill lies in integrity and meeting customer needs. This is also key to strengthening customer trust and building long-term cooperation. Leaders emphasize that even the smallest commitments made to customers must be fulfilled. The company also upholds a quality-first philosophy, expecting that every product leaving the factory meets or exceeds customer expectations.

   With generational changes, traditional cold calling or sales approaches have become less effective. As a result, Liang Long actively invests in digital marketing to increase the company’s visibility. Although price remains a primary consideration for online customers, the company believes that once a smooth collaboration is established, customers will prioritize the company in future considerations, aiding in the development of long-term partnerships.

Industry Challenges and Development Strategies

   In recent years, the government's strong support for the technology industry has caused traditional industries to lose many resources, deepening the difficulties for companies in technological innovation and market expansion. Although the government offers loan and subsidy programs for small and medium-sized enterprises, the actual application process is very challenging for small factories. Additionally, the number of professionals and companies in the mold industry is gradually decreasing, especially with a shortage of skilled mold craftsmen; the labor shortage is intensifying, and there is low willingness for the next generation to take over. This poses a long-term challenge for the mold industry, which heavily relies on the experience and skills of craftsmen. Furthermore, international market pressures such as price competition from China and the rise of factories in India have led to an increasing number of mold companies exiting the market.

   In response to these challenges, Liang Long adopts a pragmatic and flexible development strategy, focusing on improving product quality and technical capabilities while strengthening the advantages of customized services. In the future, the company may seek external collaborations to introduce new technologies and expertise, thereby enhancing its competitiveness.

Conclusion

   Liang Long has established a solid foundation in the competitive Taiwanese mold industry with its robust and flexible business strategy and continuous pursuit of technological innovation. The company's core competitive advantages lie in price, lead time, and quality, and it builds long-term cooperative relationships with customers through customized services. Liang Long is actively seeking new market opportunities, particularly in overseas markets with a strong demand for high-quality molds or finished products. Amid the waves of globalization and technological advancement, the company will continue to maintain its unique craftsmanship and professional skills, constantly innovating and improving itself, which fosters great expectations for its future development.