Yeong Chin Machinery: Become the Best Partner in the Global Machine Tool Field through Innovation, Quality, Technology and Environmental Protection

Table 3-4 Introduction to Yeong Chin Machinery Industries Co., Ltd.

   Founded 70 years ago, Yeong Chin Machinery has built a reputation based on quality, technical expertise, and customer service, producing high-quality machine tools and continually advancing new technologies to meet market demands. The company remains committed to customer-centric values, leveraging decades of experience and technical prowess to deliver comprehensive, professional support. Moving forward, Yeong Chin will continue investing in technological development, strengthening interactions with clients to co-create value.

Target Customers and Markets

   Originally focused on packaging machinery, Yeong Chin shifted towards machine tool development, refining equipment from the U.S. to meet Taiwan's industrial needs before pioneering its first turret milling machine. From the 1980s, the company adopted computer control technology, and conducted research and development of related machine tools, facilitating rapid growth since 1990. Today, Yeong Chin’s versatile equipment caters to sectors like aerospace, automotive parts, mold processing, and micro-fabrication.

   With a focus on exports, Yongjin’s main markets are North America, Europe, China, and Southeast Asia. Based in Taiwan, the company has branches across Europe and the U.S., as well as manufacturing plants in China and Turkey, employing over 1,200 globally. Yeong Chin operates sales and service hubs in over 50 countries, with five production bases worldwide. This extensive infrastructure and commitment to quality underpin its ongoing global expansion.

Leadership and Management Strategy

   Yeong Chin’s leadership honors company tradition and history while embracing innovation to remain agile in a changing market. Maintaining a stable, project-based organization, the company leverages cross-departmental collaboration to address specific client needs, balancing stability with flexibility. Sustainable development, quality enhancement, and a zero-harm, zero-pollution workplace further highlight the company’s focus on added value, aiming to deliver solutions that exceed client expectations and stand out in a competitive field.

Key Technologies and Service Models

   Yeong Chin’s competitive advantage lies in its manufacturing capabilities, processing expertise, and resource integration. As it shifts from standard machine tools to solution-based machinery, the company provides tailored, comprehensive solutions that align closely with customer needs.

   Yeong Chin, the first ISO-9001 and ISO-14001-certified machine tool manufacturer in Taiwan, offers precision, reliability, and long-term product durability, with prompt delivery and exceptional after-sales support, including performance evaluation and emergency assistance.

R&D Innovation

   Yeong Chin Machinery invests considerable funds in R&D and design every year, and attaches great importance to the cultivation and introduction of talents. It firmly believes that an excellent team is the key to promoting the company's innovation and development. The company introduced the "Toyota Production System (TPS)" in 2006 to create an organizational culture that reduces waste and makes every detail the best. It also developed a system called LOA to refine the assembly process to ensure Operations are up to standard. The company has obtained a number of patented technologies in the field of machine tools, demonstrating the results of long-term efforts.

   In the process of R&D and innovation, Yeong Chin Machinery introduces digital twin technology to simulate the processing process, allowing customers to see the results and make improvements in virtual reality. The company also introduces technologies such as smart equipment, automation and management into factories to prepare customers for promotion to "smart factories"

Brand Strategy

   The unified “YCM” brand enhances Yeong Chin’s global image. Actively participating in international exhibitions alongside major industry players, Yeong Chin boosts brand visibility and customer engagement. Through proactive and digital marketing, the company invites clients to in-house technology showcases and cultivates online engagement to build brand loyalty. Environmental sustainability is central to Yeong Chin’s brand identity, with green manufacturing practices minimizing energy and waste, emphasizing YCM’s commitment to social responsibility.

Industry Challenges and Development Strategies

   In response to rising competition from mass-produced, low-cost Chinese machine tools, Yeong Chin has shifted towards solution-oriented production and modular manufacturing, maintaining strong partnerships across its supply chain to respond swiftly to customer needs. International challenges, such as economic fluctuations and talent shortages, are viewed as opportunities for growth and operational evolution. The company collaborates with educational institutions to attract and train new talent and implements smart manufacturing to reduce reliance on manpower.

Conclusion

   With a clear brand strategy combining quality, technology, and service, Yeong Chin Machinery empowers clients to enhance product value and competitiveness. Emphasizing sustainability, Yeong Chin is committed to green manufacturing and is sensitive to market trends and customer needs. As Yeong Chin advances with digital transformation and zero-carbon initiatives, its expertise and market insights will remain invaluable assets, cementing its irreplaceable role in the industry.